This campaign film commissioned by Macmillan Cancer Support served as a catalyst to advocate for a crucial change in the Care Bill. Its primary aim was to push for recognition and support for individuals caring for family members diagnosed with cancer, rendering them unable to work. Successfully achieving its objective, the film paved the way for proper signposting and financial assistance for those facing the challenge of balancing caregiving duties with employment.
In England, close to one million people take on the responsibility of caring for someone with cancer, with nearly half of them experiencing significant burdens – be it financial strain or mental health issues like stress, anxiety, and depression. Macmillan’s appeal to the government through the Care Bill seeks to ensure these caregivers receive the necessary support. The public is urged to engage in this cause by reaching out to their MPs via email, urging them to champion this change.
Titled ‘Do You Care?’, the campaign film revolves around the theme of invisible carers, shedding light on how caregivers often feel unseen and undervalued. The narrative features three real-life cancer carers – Ian, Jayne, and Joe – each dedicated to caring for their partners, Kate, Paul, and Melita, respectively.
