'Opening Minds to Art'
Campaign video for the Courtauld Institute of Art
‘Opening Minds to Art’: The Courtauld Institute's Inspiring Fundraising Triumph
The film produced for The Courtauld Institute of Art in London served as a pivotal tool in their fundraising campaign, “Opening Minds to Art.” Directed by our Managing Director, Steve Milton, the film delves into The Courtauld’s legacy as a leader in art historical education and conservation, showcasing its esteemed alumni and global impact.
The campaign aimed to raise £8.25 million but exceeded expectations, reaching £9.6 million upon the film’s launch. Emma Davidson, representing The Courtauld, praised the film for its impact and Steve Milton’s personal attention to the project. The film highlighted the urgency of the campaign, emphasising the importance of understanding and preserving our visual heritage.
With poignant interviews and captivating footage, the film underscores The Courtauld’s resources and commitment to small group teaching, research, and curatorial practice. The Chairman’s emotional response, describing the film as “touching” and tear-inducing, further attested to its effectiveness in conveying The Courtauld’s mission and securing vital support.
Testimonial
We had a great working relationship with Steve, who provided a great deal of care and personal attention to our campaign film project. We wchieved a terrific result and would be happy to enlist Steve’s assistance in the future.
Even now, our Chairman says the film is so touching it engenders tears.
Book your free consultation today!
Our producers are here to chat about your project whenever it suits you. We’ll take the time to grasp your organisation and what you want to achieve with your video. After our discussion, we’ll send you a detailed proposal for the work you want to get done.