‘A Sanctuary of Holistic Wellness’ for Wellbath
Crafting a Comprehensive Marketing Campaign for Wellbath: A Case Study by Integrity Films
In collaboration with Joe MacNab, the owner of Wellbath, Integrity Films embarked on an ambitious project to create an extensive online video campaign aimed at showcasing the diverse offerings of Wellbath, a serene health and wellness centre in Bath, UK.
The goal was to develop a series of 14 films that would cover every aspect of Wellbath’s services, from yoga and holistic therapies to gym classes and beyond. This comprehensive approach would enable Wellbath to effectively promote themselves across their website and social media channels.
Integrity Films worked closely with Joe to understand the core values and unique offerings of Wellbath. This collaborative approach ensured that the campaign would authentically represent the centre’s ethos and appeal to its target audience.
The entire campaign was executed over the course of three intensive filming days. Each film was designed to highlight a specific aspect of Wellbath’s services, ensuring a comprehensive portrayal of the centre’s offerings.
Post-production was a crucial phase where the filmed content was edited, colour-corrected, and sound-mixed to ensure a polished final product. Integrity Films worked diligently to deliver the completed films within a tight three-week timeframe. The quick turnaround allowed Wellbath to promptly integrate the new content into their online presence, maximising the campaign’s impact.
The final films were strategically rolled out across Wellbath’s website and social media platforms. Each film was tailored to engage viewers and encourage them to explore the various services offered by Wellbath.
The marketing campaign for Wellbath by Integrity Films was a comprehensive and well-executed project that successfully captured the essence of Wellbath’s offerings. Through close collaboration, detailed planning, and efficient execution, Integrity Films delivered a series of engaging films that have significantly enhanced Wellbath’s online presence and promotional efforts.
Testimonial
What stood out the most for me is Steve’s unique skill of being able to elicit the best out of everyone he worked with in my team. His easy going and warm nature puts people at their ease, and he asks interesting questions always getting refreshing answers.
I honestly cannot recommend Steve highly enough and I’m looking forward to working with him again.
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Our producers are here to chat about your project whenever it suits you. We’ll take the time to grasp your organisation and what you want to achieve with your video. After our discussion, we’ll send you a detailed proposal for the work you want to get done.